Pizza Karretje

For Pizza Karretje, I developed the brand identity and digital experience for a mobile pizza catering concept. Starting with the visual identity, I explored a playful and recognisable brand character built around pizza, movement and the personality of the pizzaiolo, resulting in a distinctive logo, typography, colour direction and supporting visual language. I then translated this identity into the website, combining the playful character of the brand with a clean and intuitive experience that clearly communicates the service and makes it easy for visitors to request a quote. The result is a cohesive brand experience that positions Pizza Karretje as both approachable and professional.