Maatjes Project

For the Maatjesproject by the Municipality of Tilburg, I designed promotional flyers to communicate the initiative in an accessible and approachable way. The challenge was to clearly communicate the idea of connecting residents with a buddy, while avoiding an overly formal or institutional feel. I translated the core message into an engaging flyer with a clear visual hierarchy, accessible communication and a strong focus on recognition and activation. The design was ultimately aimed at one key goal: informing and engaging residents while encouraging them to learn more about and participate in the Maatjesproject.