Accelerator Events

For Accelerator Events, I was responsible for the B2C marketing of their events, with a primary focus on driving ticket sales through Meta Ads across Instagram. Working with the visual assets provided by the organisation, I developed and managed campaigns aimed at reaching the right audiences and converting interest into ticket purchases. This involved setting up and optimising campaigns, targeting relevant audiences, testing different approaches and continuously analysing performance to improve results. The project gave me hands-on experience with performance marketing in an event context, where the goal was not simply to generate awareness, but to turn digital reach and engagement into measurable ticket sales.