CryptoPar

For Cryptopar, I developed the brand identity for a community that connects Bitcoin, entrepreneurship and golf. I designed the visual identity around the connection between the letter C and a golf hole, creating a distinctive mark that subtly brings the different aspects of the brand together. Beyond the identity itself, I developed the supporting brand guidelines and applied the visual language across marketing communications. I also worked on the B2C promotion of Cryptopar’s Accelerator events, using Meta Ads across Instagram to promote ticket sales and reach relevant audiences. The project combined brand strategy, visual identity and performance marketing, giving Cryptopar a consistent presence from its core branding through to customer acquisition.